The Kindle is now $189. Fast work, Amazon. Nook's turn again

The Kindle 6" International pricing has been lowered to $189, not very long after the Nook announcements today.

  The 3G mobile free wireless full-web access that most countries are reporting  since the 15th, with no change by Amazon to that access for almost a week, seems to be a side effect of having the ability to send a highlighted passage and note to Facebook and Twitter via 3G wireless with the new software update v2.5.x, much discussed on the forums and described here.  See the Intro and Guide to the new software version.

Countries reporting no-cost full-web access are listed in a file associated with the story on June 15, and updated daily.

RECENTLY BOUGHT KINDLES AND PROBABLE CREDITS/REFUNDS
During past price changes, Amazon gave recent purchasers of the Kindle a credit or refund for the difference in price if the Kindle purchase was made within 30 days of the new, lower price.

U.S. Kindle owners should contact Customer Support about this at 1-866-321-8851.
Very recent purchasers outside the U.S. should go to the Amazon Kindle Support page and click on the orange button labeled "Contact Us" to ask about it..

See today's earlier blog article that included a good link to the Nook news that apparently had a big influence on Amazon, though I think they were prepared for this but did not care to be the first to adjust pricing to compete even more on price with the larger multi-function tablets.  I mentioned the differences in the feature sets for the Nook and the Kindle earlier today.  Pro's for the Nook - it does allow public library access, valuable if your local library carries much in the way of contemporary e-books (some don't).

  The lending feature of the Nook is not clearly described by news stories.  If a publisher approves the lending of a nook book (about 45% do), then you can lend an e-book to someone, but only One Time to Anyone in the lifetime of the e-book (ever), and for 2 weeks to the borrower but not renewable by the borrower even if the book couldn't be finished.

  See the blog article on sharing Kindle books on an account, not restricted to a household or relative, just to people you trust on your account.  It's far more flexible than the Nook arrangement but not heavily marketed.

  The new Kindle price is now a real value instead of just a value ;-)

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Check often:  Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.

B&N 'color' Plastic Logic e-reader report was wrong

Jenn  iPhoned a much-distributed and tweeted video-interview with an alleged Barnes and Noble spokesguy who went on and on about how B&N's e-reader (in partnership with Plastic Logic) would be out in the Spring and "Ours will be in color" -- so, a posting to this effect went up on Mashable "on the big news" and was carried by Engadget, FastCompany, WIRED, et al, as reported by Jenn.   (Click on image to see the video.)

  I didn't run (or walk) with it because nothing in the guy's report matched what Plastic Logic has been saying the past half year and why would a Barnes and Noble salesman sitting at an exhibit be suddenly informally announcing a Plastic Logic color E-reader for the spring?
  (There'd be no way for Jenn to know this though.)

MobilitySite, which had also reported the interview and the color news, reports today that Plastic Logic has denied the report.

' "The video report is inaccurate and the individual (who was apparently filmed while attending a trade show was not an authorized Barnes & Noble spokesperson) was misinformed.

  We are excited to have Barnes & Noble powering the Plastic Logic e-commerce store.  While colour is on Plastic Logic’s roadmap, it is not on the map for the Spring of 2010. &n bsp;Plastic Logic has said for quite some time it is working on colour, but not for a product in the coming year." '

  Well, I doubt that he just attended the tradeshow and put on a B&N shirt and lanyard and readied himself for interviews (while around actual B&N staff) for the sport of it.  More likely, he was a temp staffer helping with B&N's exhibit, misinterpreted what he was hearing from employee conversations, and then eagerly passed that on when interviewed.
 People get overexcited by the word "color" when it comes to e-readers.

 He didn't, as speculated, probably make it up as a video-worthy answer to her question of what made the B&N reader better than its competitor(s), as they kiddingly refer to the Kindle);  he actually mentioned earlier in the video, w/o being asked, that it would be in color.

  As for why B&N didn't instead choose to quietly retract it or just say instead that "it may be not be ready by Spring 'exactly' -- what?  It's not going to be ready in the coming year.  They've been very clear about that.

Any color we see will be of the LCD variety, unless Pixel QI is involved.  E-ink color just is not ready.

  I recently got a 10" Netbook that I will be writing about.  I love it, and one thing it's shown me is why any Tablet device may not do that well after all, if as high-priced as reported and marketed in a big way for reading of entire e-books along with web browsing, though the latter would be a fun use of it using home or office WiFi.

  But trying to read an actual book on a 10" LCD color screen is not going to be one of the world's big pleasures.  Surfing the net?  That's another matter entirely and doesn't demand linear concentration of the eyes on only words for a good length of time.

  One thing about e-reader news today - wishful thinking drives a lot of it.  But there's an energy in gadget excitement that I definitely understand too well.

Barnes & Noble offer free WiFi in stores

ZDNet reports that Barnes & Noble have teamed with AT&T to offer free WiFi access in their stores nation-wide.  They've done away with subscription fees at the stores and will not require a purchase to enjoy it there.

I've always enjoyed going to B&N and while it'll be nice to be able to take my old laptop there to enjoy the Wi-Fi , I've not needed it when I had my Kindle, with its own always available, albeit slowww (but free), cellular wireless access.  But it'll be another reason to visit there.  May B&N do well, always be available (unlike Borders) and keep Amazon on its toes.

B & N and Plastic Logic 2010 - The Focus - Update

UPDATED 7/23/09 for a very interesting additional Plastic Logic quote, from May 28, placed at the bottom of the Plastic Logic section and to correct a couple of dates from '2009' to '2010' (thanks to Batman) - Original Post was made 7/22/09 at 2:17 AM.

Wall St. Journal reports that Barnes & Noble is partnering with Plastic Logic to power its bookstore when Plastic Logic releases its E-Reader "in early 2010," a date given in the VIDEO interview with Fox Business News by Plastic Logic's Vice President of Business Development, Daren Benzi.

  Commenters to the news site quote some of his responses:

" Our goal is to focus on the business professional. ...optimized for content for the business professional: newspapers, magazines, periodicals...we're targeting a different kind of a customer... the business professional..."

In a New York times piece, Brad Stone astutely points out that this

" typically suggests a higher price and the need to lure more affluent customers."

Reactions of website commenters (some of whom have been eagerly awaiting the Plastic Logic model) to yesterday's interview which once again had a Plastic Logic executive bringing an inactive model to a televised broadcast:

' It wasn't even a working model, just a mock up. It "displayed" a single, static page. No demonstration of the touchscreen, the refresh rate, or the supposed flexibility at all. '

  That was strange.  Here's another reaction which addressed the announcement that was well in advance of the release:

" A lot of people have a lot of hopes pinned to this device, and it doesn't even have a firm release date or price.  'Early 2010' could mean it might not be released for another 9 months. I'm supposed to start buying books from Barnes & Noble now and not plan to read them until next spring? "

However, two months ago, in May, there was a demo of the working model at that point, and the external appearance is the same, a heavily commented on, somewhat aging PC color, for the frame which has no buttons because everything is done via the touch screen and a virtual keyboard.  Here is the video for that by Gizmodo.  Gizmodo comments on the functioning that they saw in the demo.  Here's the larger video without Gizmodo comments.

The NY Times's Brad Stone adds

" The Mountain View, Calif., company declined to disclose any more information about the pricing, or whether it will charge consumers monthly for that wireless connectivity.  Amazon.com’s Kindle accesses content through Sprint Nextel’s wireless network, although users are not charged for the service and many probably do not even know their Kindle uses Sprint to download books and access the Web. "

At this point, please read details in the earlier reports here on statements by Plastic Logic executives when making presentations in late June, May, and mid April.  I'm summarizing here (but the details in earlier articles are better):

[ Daren Benzi ] - "Compared with a computer, one of the advantages of the device is that readers can focus entirely on consuming content, they will not be disturbed by emails, for example."

[Sarah Geata] - "It will have WiFi, USB connection and a Bluetooth. We support PDF, ePub and MS Office. We are targeting [the] business traveler, you can annotate documents on it... When plugged in, the device can upload email to it... [WiFi] will be built in. Kindle set the standard making it transparent."

[When asked if there would be a web browser, Geata's response was]
"Not right now. It's about not being interrupted.
  It's a reading device. There won't be email on this or a web browser ..."

In yesterday's video, it was mentioned that the content would be for the business professional - magazines, newspapers - whereas Amazon targets those whose main interests are books.

In a Fox Business News interview earlier (details in earlier stories), an executive said that wireless would be used to upload and download documents needed for work and that most books would be business oriented ones.

This all jibes with PC Magazine's opening statement in its article today by Mark Hachman:

" Plastic Logic said Wednesday [sic] that its upcoming e-reader device will connect to the AT&T 3G network for content updates when the device debuts next year. "

They intend to use the wireless and wifi capabilities for uploading and downloading documents needed for business.  Brad Stone describes the plans this way:

" 'Over time you can see a lot of potential to be connected back to your office or to your home base,' said Richard Archuleta, chief executive of Plastic Logic.  'Having that ability to get documents, books or trade journals over Wi-Fi or the 3G network is critical, especially for mobile business professionals.' "

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UPDATE 7/23/09 - Added quotes from Plastic Logic - Original posting 7/22/09
From Christie Silk of Editors WebLog dated May 28, 2009, more information about publishers with whom Plastic Logic had already made arrangements and another interesting quote:

' Richard Archulet, the company's chief executive, emphasised that his company's project aimed to satisfy the demands of a different user base to the mainly leisure orientated market already dominated by Amazon:

"Everything is designed for the business user, and business users require a lot of different types of content. It's really not about books at all." '

And from an earlier report which cited an even earlier report

' Benzi explained that although the first device will not access the internet, consumers might well be able to click on an advertisement for additional information on products or offers . . .

Plastic Logic will be able to "track the information about what the customer is doing with the device," a system which would seem to offer benefits to both newspapers and advertisers. '

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MY THOUGHTS ON THE ABOVE:
So, I am not at all confident that non-business-oriented customers should bank on the Plastic Logic unit if looking for the ideal consumer e-reader.  I don't even think the price will be attractive.  But the file formats that the Plastic Logic will handle are a very attractive draw and include the Microsoft Office suite, full PDF support, and ePub format, etc.   Since Barnes and Noble plans to support ePub at some point (not right now), the Plastic Logic unit could read books from that store.  Looking at B&N's e-book store, fictionwise.com (recently purchased by them), average pricing is above Amazon's.

In mid June, Jeff Bezos announced to a Wired Magazine sponsored conference:

"In the future, Amazon.com’s Kindle e-book reader will display more book formats beyond its own."

And I'd say they'll obviously need to.


BARNES AND NOBLE
Now, to the B&N side of the news, The Wall St. Journal reports that they will launch an e-bookstore with bestsellers priced at $9.99 and will offer 700,000 titles.  500,000 of those will be public-domain books written before 1923.

  Business Day adds that B&N "would be the only provider of books on Plastic Logic’s electronic reader when it starts selling next year."

  Although book formats that B&N support include iPod, iTouch, Blackberry smartphones, and most Windows and Mac computers, the President of B&N, William Lynch said that titles bought through B&N's bookstore won't be compatible with Sony Readers or the Kindle

Also, while B&N will support Plastic Logic, its contract does not prevent it from selling its books for other e-readers, maybe even one made by B&N.

They don't say whether they'll actually sell the Plastic Logic and there is no pricing information available during this fairly large announcement, which seems timed to cause a slowdown for the Kindle but without displaying anything noteworthy with the Plastic Logic reader while changing the expected release date from "January 2009 2010" to "early 2009 2010," which could be as late as April 2010.

Of interest to me also is that Fictionwise, Barnes and Noble's e-store currently, has sold books in formats directly downloadable to and readable by the Kindle for some time.  feedbooks.com and manybooks.net also sell or give books that are fully readable by the Kindle and, directly to the Kindle.

  Many are unaware of that, thinking the Kindle can deal only with Amazon books.  Now, B&N's future super e-book store will not provide books in compatible formats for the Kindle or the Sony.  I thought that was a little odd, when Fictionwise has (MOBI/PRC format) for so long.

But Barnes and Noble's challenge will serve to keep Amazon on its toes; I personally love using the Kindle, but I really want Amazon to 1) update the firmware in the Kindle 2 so that it provides native PDF support with manual rotation and 2) to update the firmware in the Kindle DX to fully support PDF editing and study tools, sooner than later, with the school sessions coming up very soon.