Gizmodo writer
Mark Wilson was at first aghast that Amazon would offer newspaper publishers only 30% of the revenues, which left 70% for themselves. He updated his article to say this:
"Maybe the NYT doesn't have a better deal than the Dallas Morning News. According to a reliable source in the know, The New Yorker's Kindle split is divided 33% New Yorker, 33% Amazon, and 33% wireless carrier. Without ad subsidies, it's hard to view this model as sustainable."
Business Week's Dan Frommer noted a statement from Jeff Bezos' announcement last Wednesday (the 6th) during his live-blog of the event and wrote:
"[Bezos} said that when Kindle titles are available, they now represent 35% of those books' sales. There was a huge spike when Amazon started shipping the Kindle 2 earlier this year"
