Wednesday, April 29, 2009

What does Amazon gain with Stanza?

Update to Amazon Buys Stanza.

What Amazon gains - by Chad Berndtson:
1. Exploding base of e-reader consumers - 1.3 million users worldwide
2. More than 40,000 books downloaded a day from Lexcycle
3. Successful team with expertise, supporting widely different formats
4. Possible willingness to use Stanza for the kind of 'free'-use items phase that brought Apple its success with the iPod.
5. Further consolidation of a market it already dominates
6. Pre-emptive move before Apple, eager to dominate the digital-everything market, could buy it.

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