Brad Stone of the New York Times just tweeted that Amazon has "capitulated" (I'd say that was the right term) to Macmillan's terms.
I imagine a lot of stockholders may have called, concerned, no matter what the merits of the matter.
Here is Amazon's official statement to its Kindle Community. It's best to see the FULL statement where it appears.
The main portion:
'We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles.
We want you to know that ultimately, however, we will have to capitulate and accept Macmillan's terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it's reasonable to pay $14.99 for a bestselling e-book... '
What happens between now and "ultimately" should be somewhat interesting. I think that both Amazon and Macmillan will see a large slowdown in sales of e-books for MacMillan.
However, if they had done a compromise, or if they would do one, in which the pricing would be $15 for the FIRST month and then $9.99 after, most would be happy enough to either wait or buy.
As it is now, there will be resentment, affecting sales.
No comments:
Post a Comment